Client Overview
ITC India is a leading product testing and certification company that helps manufacturers meet national and international compliance requirements.
While they had an online presence and active Google Ads campaigns, they weren't generating enough qualified business inquiries, and their website had limited visibility in organic search.
Website: https://www.itcindia.org/
Services: Google Ads Management & Search Engine Optimization (SEO)
The Challenge
Before partnering with us, ITC India faced several digital marketing challenges:
Google Ads Optimization
We began with a complete audit of the existing Google Ads account to identify opportunities for improvement. Based on our findings, we restructured campaigns, refined keyword targeting, optimized bidding strategies, and introduced negative keywords to eliminate irrelevant traffic.
We also improved ad copy, optimized landing pages for better conversions, and implemented accurate conversion tracking. Weekly monitoring and continuous optimization ensured every advertising rupee was invested in generating high-quality leads.
Search Engine Optimization (SEO)
Alongside paid advertising, we implemented a comprehensive SEO strategy focused on long-term growth. This included technical SEO improvements, keyword research, on-page optimization, content enhancements, metadata optimization, internal linking, and ongoing performance monitoring.
The focus was on increasing visibility for high-intent keywords related to product testing, certification, and compliance services.
Results
Our integrated Google Ads and SEO strategy delivered measurable improvements across both channels.
Business Impact
By combining performance-driven Google Ads management with a strategic SEO campaign, ITC India transformed its digital marketing performance.
233% Increase In Qualified Leads
From 30 to over 100 qualified monthly leads through optimized paid campaigns.
Stronger Organic Visibility
31 target keywords ranked in Google's Top 10, driving consistent organic traffic.
Same Budget, Better Results
Achieved without increasing the Google Ads budget — pure efficiency gains.
Balanced Marketing Mix
A diversified channel strategy reducing dependency on paid advertising alone.
The Winning Formula
Sustainable growth doesn't always require a larger budget — it requires the right strategy, continuous optimization, and a focus on measurable business outcomes.
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